Most people who work in the dairy industry are familiar with the iconic “got milk?” milk mustache campaign, but fewer know that research is the driving force behind MilkPEP’s approach to program activities ranging from targeting to messaging and creative execution. Often, the research conducted to guide our consumer campaign also provides our processors with important and actionable insights that can help guide product development, inform marketing and drive sales.
The UC-Santa Barbara campus is the first to buy the BIB format.
March 5, 2013
Straus Family Creamery, Marshal, Calif., has introduced a 5-gallon bag-in-box organic milk product that is non-GMO Project Verified for the foodservice market.
The USDA says conventional bottled milk demand is slow to redevelop after the holidays, although some Southeast areas indicate say outdoor dining is augmenting demand.
February 22, 2013
Aseptically packaged UHT organic milk is currently being exported mostly by national processors, but now some smaller state and regional organic cooperatives want to negotiate export deals for UHT organic milk to Asian countries.
As sales of nondairy milks alternatives surge, the milk industry fights back with innovations in single-serve packaging and by positioning chocolate milk as a recovery beverage.
The milk industry dodged one bullet this year (thanks to the temporary extension by Congress of the 2008 farm bill, keeping milk prices stable, for now) but the numbers show there’s still a bumpy road ahead.
Lifeway's coconut-chia kefir pulled in more than 13,000 votes.
January 16, 2013
Lifeway's coconut-chia kefir received the most votes (13,441) in Dairy Foods' Best New Dairy Products of 2012 poll. It was one of 25 dairy foods and beverages nominated by the magazine's editors.
Dairy Foods' editors liked them, but the buying public had other ideas.
January 2, 2013
Kraft Foods plans to discontinue its Milk Bite granola bar snacks in early 2013 and Nestle USA has discontinued its Skinny Cow Shakes and Wonka premium ice cream for 2013.