Consumers are looking for beverages with no added sugar, and functional and clean ingredients. This has presented challenges for some juice manufacturers.
As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market.
There has been no truly ‘breakthrough’ innovation in sour cream or cream cheese like we saw with Greek yogurt. But keep trying. Stay committed to the value of the innovation process.
Formulation options include use of high-intensity sweeteners. Processing techniques include using pre-aeration of the mix to produce smaller, more stable air bubbles.
Frozen novelties is a $4.9 billion annual business. Sales were up 4% but unit sales rose only 2.2% in the 52 weeks ended Feb. 19, 2017, according to IRI, a Chicago-based market research firm.
New York-based siggi’s, maker of Icelandic-style yogurt, introduced three flavors of single-serve, whole-milk, drinkable yogurts: vanilla, strawberry and blueberry.
Unit sales for refrigerated kefir products and shelf-stable yogurt drinks both see double-digit increases, while other cultured dairy segments are struggling.
Consumers are guzzling the drinkable cultured dairy options — sales for refrigerated kefir products and shelf-stable yogurt drinks are on the rise. Sales for sour cream are also up. Meanwhile, sales for regular yogurt and cream cheese have dropped.