The marketing team at the milk processing arm of Kroger Co., Cincinnati, Ohio, created a themed label for half-gallon jugs of low-fat chocolate milk for its “Chocolate Milk – The Official Drink of Halloween” campaign.
While Sunnyside Farms had previously teamed with its owner Save Mart Supermarkets (a unit of Super Store Industries) on a sponsorship of the Amgen Tour of California, the dairy processor had not put its efforts into promoting solely one product at the cycling event.
To encourage more milk consumption among high school students, Producers Dairy Foods, Fresno, Calif., partnered with the California Milk Processors Board for its second annual three-week Got Milk? Breakfast Challenge. Fresno Unified School District high schools were invited to participate in the contest.
Lehigh Valley Dairy Farms, Lansdale, Pa., promoted its chocolate milk offerings in Walmart stores in the Northeast during a month-long “Official Drink of Halloween” program in October 2010.
Today’s consumers are more willing to seek out and try new food products. Delivering products to meet a diverse range of interests is a key to keeping consumer brand loyalty. So what should cultured dairy product processors do to grow and maintain sales and profitability?
Inclusions range from baked goods to fruits and nuts to syrupy variegates. They are an easy way for dairy processors to liven up their products. Simple vanilla ice cream becomes a carnival treat by mixing in peanut pieces and caramel swirl. Strawberry low-fat yogurt transforms to a decadent dessert when glazed pecans and shortcake squares become a topping.
Websterville, Vt.-based Vermont Butter & Cheese Creamery, which added Cremont to its aged cheese artisan line about a year ago, is reintroducing the product in a new package designed to improve the quality and integrity of the cheese.
New Crystal Farms Mac & Cheese shredded cheese from Michael Foods, Minnetonka, Minn., combines the rich flavor of sharp cheddar with the melting qualities of American cheese and the buttery flavor of Swiss cheese.
Norseland Inc., Stamford, Conn., part of Tine SA, Norway’s largest producer, distributor and exporter of dairy products, and makers of Jarlsberg specialty cheeses, introduces Jarlsberg Original Cheese Dip.
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