Skyr - Articles - Page 3

Icelandic Provisions debuts new branding, ad campaign

Both are inspired by the skyr brand’s Icelandic heritage.

July 27, 2021

Icelandic Provisions announced the debut of new Icelandic-inspired branding for its skyr, along with a new creative campaign.

Icelandic Provisions creates ‘oatmilk’ version of its skyr

The dairy alternative is available in six flavors.

June 17, 2021

New York-based Icelandic Provisions says it launched “oatmilk” skyr.

Icelandic Provisions and Frontline Foods

Icelandic Provisions partners with Frontline Foods to benefit front-line workers

Frontline Foods is a grassroots organization that supports local independent restaurants in efforts to feed front-line workers amid the COVID-19 pandemic.

May 19, 2020

Skyr company Icelandic Provisions announced the launch of its partnership and social media fundraiser for Frontline Foods, a grassroots organization that supports local independent restaurants and works with them to feed front-line workers battling the COVID-19 pandemic.

Cultured dairy is good for the gut

Cultured dairy processors could emphasize the functional benefits of their products to connect with health-conscious consumers

Anna Boisseau

April 9, 2020

In today's refrigerated grocery store aisles, customers can find a plethora of cultured dairy options, including yogurt/skyr, sour cream, cottage cheese, cream cheese and kefir.

Icelandic Provisions launches its first national ad campaign

The skyr brand seeks to introduce U.S. consumers to Icelandic culture.

February 6, 2020

Icelandic Provisions announced the rollout of its first national advertising campaign created, in part, to answer the questions: “What is skyr?” and “How do you say the word 'skyr?'”

Siggi’s names winner of the 2019 Siggi Supports Entrepreneurs Contest

Allison Thirion, a Cleveland School District dietitian, will receive a $10,000 grant to support her initiative.

October 28, 2019

Siggi’s, a New York-based maker of Icelandic skyr “with simple ingredients and not a lot of sugar,” said it named a Cleveland School District dietitian, Allison Thirion, MPH, RDN, LD, the winner of its fourth annual Siggi Supports Entrepreneurs contest.

New cultured dairy products are for every occasion

The fermented category breaks out of its mold with new flavors, international styles and health claims.

Anna Boisseau

April 3, 2019

Cultured dairy is at a bit of a crossroads. The category, which includes products such as yogurt/skyr, sour cream, cottage cheese, cream cheese and kefir, is searching for its place within the many competing options for breakfasts, snacks, healthful meal replacements and more.

Icelandic Provisions introduces whole-milk skyr line

The line, called Krímí, comes in four indulgent flavors.

March 14, 2019

New York-based Icelandic Provisions is launching a new line of skyr called Krímí. The whole-milk offering comes in four flavors: Vanilla Bean, Strawberry-Rhubarb, Mixed Berry and Chocolate Coconut.