Swoon is building on its zero-sugar portfolio with Swoonberry Lemonade, a delicious and refreshing drink with magnesium to support a balanced metabolism.
The ready-to-drink (RTD) beverage market is evolving, with cold brew and refrigerated coffee on the rise, while traditional coffee and juice face declines. Health-conscious consumers are favoring lower-sugar options, pushing brands to adapt. Discover the thriving segments and strategies that are shaping the future of delicious and nutritious drinks.
Sparkling 40-calorie drink infused with bold berries, violet florals and fizzy herbals.
September 11, 2025
Wildwonder launched a new limited-edition flavor, Blackberry Violet. Infused with 1 billion live probiotics, the sparkling, 40-calorie beverage contains 5 grams of prebiotic fiber and 6 grams of sugar for a refreshing remedy for a happy gut by simply cracking open a can
In 1959’s “The Sound of Music,” Governess Maria (Julie Andrews) teaches the Von Trapp children how to sing "Do-Re-Mi." From the first strains all the way to “T,” the music scale’s highest note, in “Tea, a drink with jam and bread,” the youngsters learn how to sing “a million different tunes by mixing up the notes.”
Dancer and actress Julianne Hough invests in 1-Step Blender Bites.
October 2, 2023
Frozen food innovator Blender Bites announced that its self-titled frozen smoothies and frappes are available at 1,665 Walmart Supercenter stores nationwide. American dancer, Dancing with the Stars host, entrepreneur and TV personality Julianne Hough joins the female-led company as a strategic brand partner and investor.
Immune, gut and heart health continue as important concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to new research by Kerry.
October 7, 2022
A total of 53% of global consumers are interested in beverages containing ingredients specific for immune support but want to see science-backed ingredients, citing vitamin blends, omega-3 fatty acids and probiotics as the top ingredients on their radar.
Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., launched Tropicana Essentials Probiotics, a new 100% juice with probiotics and no added sugar or artificial flavors.
Coffee and tea are the original functional beverages. They’re packed with antioxidants and other functional ingredients that serve to stimulate, relax or purify. Dairies formulate their own nondairy beverages and combine tea and coffee into dairy-based products.