VELVEETA Queso debuted in three flavors – Queso Con Salsa, Queso Blanco, and Jalapeno, and marks the brand’s first venture into the ready-to-eat queso category.
The lineup includes new premium processed cheese slices, Deluxe Melts, available in Classic, Smoky & Peppered, Ghost Pepper and White American flavors.
CheeseExpo, a biennial event hosted by Wisconsin Cheese Makers Association (WCMA) and the Center for Dairy Research (CDR), returns from April 16 to 18 at the Baird Center in Milwaukee, Wis.