The Laughing Cow launched Cow Dill Pickle Flavor, featuring two grams of protein and 25 calories per wedge.

“As we continue to evolve The Laughing Cow portfolio, we’re focused on bringing culturally relevant flavors into our distinctive creamy, portioned wedge,” said Jessica Dillon, Senior Brand Director of The Laughing Cow. “For more than 150 years, The Laughing Cow has embraced an innovative spirit — continually reimagining how people enjoy cheese while staying true to the quality and craftsmanship at our core. With Dill Pickle Dip having such a strong cultural moment, this flavor allows us to be part of C2 - Internal that conversation in a way that feels true to our brand. The Laughing Cow Dill Pickle Flavor reflects our legacy of innovation, pairing today’s trending flavor with the timeless creamy texture, convenience, and craveable taste our fans love.”

The Laughing Cow brings the bold, tangy Dill Pickle profile to the cheese aisle in its signature eight-wedge round box. Each individually wrapped wedge is made with real cheese and contains two grams of protein and just 25 calories, making it easy to enjoy on its own or paired with crackers, vegetables or wraps—while also offering a lighter twist on traditional party dips, the company said.

The Laughing Cow Dill Pickle Flavor is now available at major retailers nationwide including Publix, Albertsons, Stop & Shop, Jewel-Osco, Hy-Vee, for a suggested retail price of $4.99.