Novel Ice Cream teams with WM to launch signature flavor at golf event

WM, a provider of comprehensive environmental solutions and title sponsor of the WM Phoenix Open (WMPO), is teaming up with Arizona-based Novel Ice Cream to bring a new, signature green ice cream to the golf event.
Created exclusively for the tournament, "WMPO Green Dream" will be sold February 3-8 alongside a variety of other Novel Ice Cream flavors. Novel Ice Cream plans to donate 20% of all ice cream sales to the WM Phoenix Open Working For Tomorrow Fund, an initiative created by WM and The Thunderbirds, WMPO tournament host, to support sustainability-related projects in Arizona.
"The WM Phoenix Open is much more than a golf tournament — it's a celebration of sustainability, community and innovation," said David Brannon, Four Corners area vice president, WM. "Collaborating with Novel Ice Cream to create a signature green ice cream flavor – WMPO Green Dream – is a fun way to engage fans while fundraising for causes that support the Arizona community. Whether fans are cooling off with a scoop or learning about our zero-waste efforts in the WM Green Scene, where the ice cream will be sold, we hope this new offering inspires them to see how small moments can contribute to a bigger impact."
Created by Novel Ice Cream's owner, WMPO Green Dream will feature mint ice cream with chocolate chips and pretzels, topped with green and yellow candies. The ice cream will be sold out of a co-branded WM and Novel Ice Cream truck in the WM Green Scene, an interactive area located in the WMPO Fan Zone. Keeping with the tournament's zero-waste strategy, the signature ice cream will be served in a cone, compostable cup, doughnut or waffle cup with compostable utensils.
"As a proud Arizona business, we couldn't be more thrilled to team up with WM to bring an exclusive, signature green ice cream to the WM Phoenix Open," said Shawn Allard, owner of Novel Ice Cream. "This collaboration lets us serve up something fun and flavorful while giving back to the community we love. We hope fans feel the joy and purpose behind every bite."
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