Challenge Butter partners with National Pediatric Cancer Foundation
Challenge Butter is partnering with the National Pediatric Cancer Foundation to raise awareness and bring hope to children and families impacted by childhood cancer.
Cancer is the leading cause of death by disease among children, with over 40 diagnosed each day in the United States. The National Pediatric Cancer Foundation (NPCF) is improving treatments and outcomes through funding clinical trials and innovative therapies designed specifically for kids. This holiday season, Challenge Butter is partnering with NPCF to transform a favorite holiday tradition into an opportunity to give back and bring hope to families facing childhood cancer.
Home bakers nationwide are invited to enter the Holiday Cookie Recipe Contest at https://challengedairy.com/cookie-recipes-for-a-cure/. For every recipe submitted, Challenge will make a donation to the National Pediatric Cancer Foundation. One grand prize winner will receive a gift package with items donated by Chronicle Books, Melissa’s Produce, Sur La Table, Wilton Bakeware, and Challenge Butter. Second- and third-place winners will each receive a year’s supply of Challenge Butter.
“Butter is what we do, but connection is at the heart of who we are,” said Priya Kumar, Vice President of Marketing for Challenge Butter. “Baking cookies brings people together, and this partnership extends that sense of care to families beyond our own community who show such strength and resilience.”
To spark creativity and participation in the contest, Challenge has created a Holiday Cookie Collection. This festive lineup is inspired by the brand’s new Challenge Butter Cubes, individually wrapped 4-tablespoon portions that make baking simple, precise, and delicious.
“The holidays remind us of what truly matters—coming together to make a difference,” said David Frazer, CEO of the National Pediatric Cancer Foundation. “Through something as joyful as baking cookies, we can bring hope and healing to children and families who need it most.”
Participants are encouraged to share their cookie creations on social media, tagging @ChallengeButter and @NationalPCF and using #HelpFundTheCure and #ChallengeFundsTheCure to inspire others to join the cause. Learn more about the Holiday Cookie Recipe Contest at https://challengedairy.com/cookie-recipes-for-a-cure/
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