Drizzle Honey’s momentum builds with wholesale purchase through KeHE, UNFI

Raw, sustainable honey perfect as sugar alternative.

Wisdom Natural Brands, parent company of SweetLeaf brand of stevia and other natural sugar substitutes, announced that Drizzle Honey is now available for wholesale purchase in the U.S. through leading national distributors and B2B platforms. With inventory now accessible through KeHE, UNFI, Faire and AirGoods, retailers across the country can more easily bring Drizzle’s raw, sustainable, superfood-rich honey products to their shelves, the Gilbert, Ariz.-based company says.

“Drizzle is one of the most exciting growth opportunities in the honey category right now,” said Aaron Henderson, CEO of Wisdom Natural Brands. “We’re seeing consumers trade up for premium, functional honey products, and Drizzle is uniquely positioned to help retailers capture that demand. With expanded distribution through KeHE and UNFI, it’s easier than ever for stores to add Drizzle to their sets and differentiate with products that are delicious, sustainable, and aligned with today’s wellness trends.”

Drizzle products are now stocked in KeHE and UNFI distribution centers nationwide, allowing retailers, from large chains to independent grocers, to order through their existing wholesale channels. Drizzle is also available on Faire and AirGoods, offering additional flexibility and convenience for retailers of all sizes.

Drizzle is on a mission to transform honey from a simple sweetener into a functional, superfood. The brand offers:

• Raw, craft, and superfood-infused collections

• Sustainable sourcing from northern Canadian apiaries committed to bee health

• Certifications including B Corp and Kosher

• A founding story led by an environmental scientist and a woman entrepreneur

Drizzle also contributes to pollinator protection and ecological integrity through its sourcing practices and support for research and conservation.