Nurri unveils Strawberry flavor at Costco
Courtesy of Nurri
Nurri, known for its 30g Protein Ultra-Filtered Milk Shakes, has launched its new strawberry flavor in Costco.
Since debuting in Costco less than 12 months ago, this marks the brand’s third flavor added to Costco’s shelves since its chocolate launch in September 2024.
“Strawberry has been our most requested flavor since day one—you asked, we delivered,” said Adam Tollefson, director of marketing. “It’s a perfect example of what Nurri stands for: ridiculously delicious taste, nourishing goodness, and a little joy in every sip.”
Strawberry delivers 30 grams of protein, 1 gram of sugar, 150 calories, and 100% recyclable aluminum packaging.
“We are incredibly grateful to have a strong relationship with the Costco team, who greatly supported the idea of bringing this new flavor to their selves,” added Tom Lehocky, vice president of sales. “We’ve focused on strategically expanding offerings with our retail partners and making brand development decisions based on the needs of our consumers.”
Priced at $19.99 for Costco members and $26.99 on Costco.com, Strawberry is now available in 12-packs nationwide, alongside original flavors Chocolate and Vanilla.
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