The collaboration will include curated video and photo shoots, in-person appearances, and storytelling initiatives that capture his transformation from basketball superstar to a life defined by strength, service, and intention—bringing authenticity and inspiration to every touchpoint of the brand.

The nationwide campaign will include digital advertising, commercials, social media posts on Instagram, X, and Facebook, product packaging, special event appearances, and in-store promotions featuring his name, image, and autograph.

"I'm honored to partner with a brand that aligns with my values and promotes mindful, health-conscious living," said Stoudemire. "Grab1 is more than just great products — it's a lifestyle rooted in strength, purpose, and community."

"It is a great honor to align Grab1 with Amar'e Stoudemire, as our shared mission is to connect with individuals who value holistic well-being and the highest kosher standards," said Charles Herzog, president of Kayco, the parent company of Grab1.

This collaboration marks a pivotal milestone for Grab1 as it expands its mission to inspire purpose-driven consumers through meaningful partnerships with influential changemakers.

Grab1 offers a variety of fitness-focused products to fuel the body:

• Grab1 Whey Protein Powder – No added sugars, excellent source of protein, available in vanilla, chocolate, and strawberry.
• Grab1 Hydrate – Infused with essential electrolytes for hydration, available in regular or zero-sugar options, with fruit punch and blue raspberry flavors.
• Grab1 Protein Bars – On-the-go energy in dairy and non-dairy varieties, with flavors including chocolate oat, dark chocolate, caramel crunch, peanut butter & oat, rocky road, caramel deluxe, and more.