The Servitization Awards celebrate excellence in transforming business models through advanced services, recognizing individuals and organizations that drive meaningful innovation. The Servitization Innovation Leader of the Year category honors a company that has successfully embraced servitization to unlock new forms of customer value, while serving as a benchmark for best practices and a catalyst for wider industry transformation.

“We started our advanced services transformation journey several years ago, and to be recognized as the Servitization Innovation Leader of the Year 2025 reflects our continued commitment to creating deeper, more meaningful value for our customers. It affirms our leadership in service-led growth and underscores our mission to help customers overcome today’s complex operational and environmental challenges," said Sasha Ilyukhin, senior vice president, Global Processing Services and Services Solutions.

Added Professor Tim Baines, Professor of Operations Strategy, Aston Business School and Executive Director, The Advanced Services Group: "Tetra Pak is dedicated to making their customers more successful by leading the way in outcome-based services. Their advanced solutions not only boost productivity but also deliver measurable results, proving that they are an exemplar in this evolving industry."