FoodMix Marketing Communications, an independent full-service food and beverage branding agency, is partnering with Epicurean Butter, maker of premium flavored butter.

This collaboration aims to advance Epicurean Butter’s presence across retail and foodservice segments – two industries where FoodMix’s deep history and expertise are instrumental in driving brand awareness and engagement.  

“As a trusted culinary partner to professional chefs and home cooks alike, we are thrilled to work with FoodMix to share our passion for making gourmet easier,” said Abbey Arellano, brand manager at Epicurean Butter.

 The partnership, which began in January 2025, has already contributed to a successful consumer promotion, resulting in sellouts and restocking demands. The duo joined forces to launch Epicurean Butter A.1. Steakhouse Butter at H-E-B stores in Texas. The collaboration with Epicurean Butter and A.1., a Kraft Heinz brand, celebrates the flavor of both brands, making it easy for the everyday chef to prepare restaurant-quality meals at home.

“We are thrilled to partner with Epicurean Butter to develop and execute a strategic marketing plan that speaks to both consumers and chefs,” said Sara Hagen, president of FoodMix. “With Epicurean Butter’s strong product portfolio and our expertise in brand strategy, consumer and customer insights, research, creative and more, we are well positioned to bring the brand’s story to life throughout multiple touchpoints.”