La Colombe honors Valentine's Day with new latte drink
La Colombe introduced Draft Latte Strawberry Mocha cans in honor of Valentine's Day.
The brand is inviting single coffee lovers everywhere to find Love Over Lattes ahead of Valentine's Day. La Colombe has tapped OkCupid dating experts and "NYC's Cupid" Tiff Baira to help brew connections, "bringing together potential love matches just like the brand brought together the two iconic flavors of strawberry and chocolate to create something truly special."
Made with natural strawberry flavoring and real cocoa, Strawberry Mocha brings together the perfect pair of flavors for a subtly sweet, frothy and delicious coffee drink, the company said. The La Colombe Draft Latte Strawberry Mocha flavor contains 50% less sugar than the average ready-to-drink flavored coffee drink and is a good source of fiber. Strawberry Mocha was inspired by the most successful seasonal Draft Latte served in La Colombe cafés, Strawberry, the company added.
"Our seasonal Draft Latte drinks are always a hit and a great way to introduce new consumers to La Colombe. Limited-edition flavors tend to be most popular in fall and winter where flavor profiles are more defined, yet this is not exactly the peak of cold coffee season," says Chobani + La Colombe's Chief Innovation Officer, Niel Sandfort. "We're excited to lead the way in Spring seasonal flavors by bringing Strawberry Mocha, an innovative, first-of-its-kind flavor, to consumers who want to enjoy an indulgent treat with less sugar. It tastes like a ripe strawberry dipped in chocolate."
La Colombe Draft Latte Strawberry Mocha cans are now available in major retailers nationwide through April 15 and can be purchased online. It is available in single-serve cans starting at $3.29.
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