Murray's Cheese is elevating the iconic pairing of wine and cheese, taking inspiration from Sarah Jessica Parker (SJP) and her award-winning wine label, Invivo X, SJP.  

Two unique product experiences debuted from Murray's: a curated collection of cheeses selected by SJP to perfectly complement her wines, and a custom cave-aged cheese infused with Invivo X, SJP Sauvignon Blanc. SJP visited Murray's in New York City to create these special pairings.

SJP X Murray's: The Curated Collection is a holiday entertaining set featuring three wine-friendly cheeses: nutty Young Manchego, caramelly Estate Gouda and doughy Taleggio, plus sea salt crackers, salty olives and must-have jams.  This collection is designed to pair perfectly with the flavors of Invivo X, SJP Sauvignon Blanc, Rosé and Pinot Noir. The cheeses are available nationwide on murrayscheese.com and in more than 1,200 Murray's shops within select Kroger stores across the country, alongside Invivo X, SJP Sauvignon Blanc in Kroger stores.

"There's always a dedicated spot in our fridge reserved for cheese and wine, so I'm thrilled to share SJP X Murray's: The Curated Collection with our customers this season. Hand-picked to match our Sauvignon Blanc, Rosé and Pinot Noir, this special cheese collection is perfect for sharing with (or gifting!) friends and family this holiday season," said SJP

"Buttery cheeses offer a gorgeously rich balance to fruit-forward wines; truly a perfect pairing!" added Elizabeth Chubbuck, chief strategy officer at Murray's Cheese. "Tasting, pairing and selecting with Sarah Jessica Parker and the Invivo winemakers has been an inspiring journey, and we're thrilled to offer these pairings to cheese and wine lovers in our shops across the country."