Lifestyle brand Life is Good debuts new ice creams

Ice creams available in seven flavors: Vermont Maple Cream, Deep Purple Cow.

Life is Good, the original positive lifestyle brand, teamed up with FOODMARK Inc. to bring good vibes into consumers’ freezers by creating a new line of artisanal ice cream. Made with only the “goodest ingredients,” Life is Good Ice Cream exemplifies a philosophy the brand has promoted for 30 years: life's sweetest moments are often found in the simplest pleasures — from summer nights to movie nights.

The debut launch features seven mouth-watering flavors, including Vermont Maple Cream, Chunky Chocolate Mousse, Deep Purple Cow and Peanut Butter Paradise.

"Since the earliest days of Life is Good, we've celebrated ice cream as a simple pleasure on our T-shirts,” said Life is Good President Tom Hassell. "Enjoying ice cream with friends and family is a timeless activity and we are thrilled to launch Life is Good Ice Cream for our community's enjoyment."

Every pint container will showcase the iconic smile of Life is Good's mascot, Jake, whose infectious grin was printed on the very first T-shirt sold in 1994 and has since become a beacon of spreading the power of optimism for over three decades.

This marks Life is Good's first venture into the dairy category, paving the way for what promises to be a very sweet partnership.

“We absolutely love everything about what the Life is Good brand stands for and how the team works tirelessly to spread optimism and positivity," said Lee Gavris, owner of FOODMARK. The work being done at Playmaker Project is incredible. It's an honor to partner with Life is Good to spread more fun and kindness with this launch of amazing ice cream!"

Life is Good Ice Cream is available now at Price Chopper and Market Basket for $6.99 for a 16-ounce pint, and can soon be found at independent retailers in several Southeastern states and Northern New England (including some Life is Good stores).