Hilmar Cheese Co. Inc. has expanded its HilmarConnect digital trading platform to give customers worldwide 24/7, real-time access to cheese availability, price and timing of shipments.  

HilmarConnect Global, which provides 24/7 access to cheese availability and pricing transparency, is now accessible to Hilmar customers across the globe for 40 lb.-block cheddar sales. The digital platform offers flexibility to customers in pricing, volume and timing of shipments via its web-based desktop and mobile applications.

Through live bidding events that occur every two weeks, Hilmar is bringing visibility to the real-time global supply and demand volatility of all customers. This allows customers to secure future Hilmar capacity now with the flexibility to adjust product variety closer to actual production dates to meet their unique business needs. It additionally presents improved price discovery and arbitrage opportunities, allowing customers to evaluate price and physical supply in a single event.

Investment in this platform, powered by Nui Markets, comes at a time when B2B buyers are asking for a digital purchasing experience, Hilmar stated.

“Hilmar is dedicated to our philosophy of flexibility and responsiveness to our customer relationships, and we’re excited to provide this solution,” stated Travis Coffey, director of sales.