"The most successful businesses in the world are the ones that truly understand their consumers," says Suzanne Fanning, chief marketing officer for Wisconsin Cheese and Senior Vice President of Dairy Farmers of Wisconsin. "What people care about and what drives them should always be top of mind for marketers. That's why we constantly ask questions, review data, and learn as much as possible. Recently we've uncovered five key trends that dominated our research and provide great insight for what's to come in 2024 ranging from the power of connections to global health."