To create the new brand assets, Rumiano Cheese Company challenged Solana Beach, Calif.-based brand advisory Purely Righteous Brands to reimagine the logo and packaging design while showcasing the company’s rich history and pioneering spirit, and to emphasize the company’s commitment to the land, animals, and future generations. T

The new packaging design features work from Make & Matter in Austin, Texas, and a landscape and cow illustration from artist Kendyll Hillegas. The brand’s new logo features cleaner, more impactful typography and iconography that feels modern and updated with a single-color hue of navy blue. While the font was significantly modified, the R in Rumiano pays homage to the company’s 104-year storied past. The logo incorporates the iconic Redwood trees of the Pacific Coast region of Northern California, where all of Rumiano’s organic, pasture-raised dairies are located.

“Like the truly remarkable redwood trees of our region, the secret to our strength and longevity is our community and root system that works together to promote a thriving agri-ecosystem. Not only do these trees mitigate the effects of climate change, but they also pass on nutrients and benefits to younger generations,” said Joe Baird, Rumiano Cheese Co.’s CEO. “It is important to us that our products and packaging convey our brand’s story, mission and vision for the future. As our customers have evolved, so have we by transitioning to 100% organic and committing to carbon neutrality by 2030. A new look and feel was paramount to showcasing this vision.”