New limited-edition Lime flavor kickstarts a "Summer of Whipshots"
Marketing campaign featuring Cardi B showcases brand's usage on summer-inspired cocktails.
Just in time for summer, Starco Brands Inc. announced that its new vodka-inspired whipped cream has launched in a new limited-edition Lime flavor. Lime joins the boozy whipped cream's existing lineup of Vanilla, Mocha and Caramel.
On shelves in select retail locations now and online, the Lime flavor adds a fruity and flavorful twist to any drink, dessert, or beachside bash and ushers in a "Summer of Whipshots,” the Santa Monica, Calif.-based company says.
Lime Whipshots joins the party as the boozy whipped cream's signature summer flavor following the success of Whipshots' first limited-edition Peppermint launch in November 2022. Kicking off the brand's new Lime flavor, Whipshots introduces their "Whip It, Beaches" campaign featuring partner and global icon, Cardi B. The campaign assets include a 30-second video and series of imagery demonstrating Whipshots as the drink of the summer centered around Cardi on a beach in a whipped cream inspired bathing suit and signature sunglasses.
"We are thrilled to dive headfirst into the 'Summer of Whipshots' with Lime as the latest flavor in our Whipshots family," says Ross Sklar, CEO of Starco Brands. "Having recently surpassed two million cans sold, Whipshots continues to offer consumers a fun and innovative way to celebrate all year."
Whipshots recently received a "Rising Star Award" in Beverage Dynamics' 2023 Growth Brands Awards and four medals in the 2023 DB & SB Spring Blind Tasting as part of the Global Spirits Masters Competition. In addition to Lime, Whipshots' lineup includes Vanilla, Mocha, and Caramel. Whipshots is 10% alcohol by volume, does not require refrigeration, and is available at select retailers nationwide and online at Whipshots.com for a suggested retail price of $14.99 for a 200-ml can.
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