Anti-milk physician group takes aim at Indy 500 tradition
Physicians Committee for Responsible Medicine is promoting "Winners Don't Drink Milk" campaign
Physicians Committee for Responsible Medicine (PCRM) is taking aim at an 87-year-old tradition at the Indianapolis Motor Speedway when the winner drinks milk to celebrate the victory.
“Winners Don’t Drink Milk,” proclaim three billboards (pictured) that went up near the Indianapolis Motor Speedway ahead of the Indianapolis 500 on May 28. According to Washington, D.C.-based PCRM, the billboards, mock the phrase “Winners Drink Milk,” used by the American Dairy Association Indiana, Inc. The doctors group also wrote to Douglas Boles, president of the Indianapolis Motor Speedway, to urge him to provide the winner with plant milk or water instead of cow’s milk.