Wedgewater Spa in Madison, Wis., opening April 1, offers an immersive cheese experience built on more than 180 years of world-class artisanship. This spa features a variety of premium beauty and wellness treatments that highlight the iconic cheeses that define Wisconsin in the eyes of the world.
"Now everyone will understand what Wisconsinites have known for decades: the real secret to great skin and a happy life is great cheese," said Victoria Curdsworthy, Wedgewater's Director of Experience.
Wedgewater is poised to capitalize on exploding consumer interest in the recently revealed gamut of whole-body, well-being benefits of cheese. "Our research shows that the essential proteins, natural fats and amino acids in cheese provide the ultimate moisturizing and anti-aging benefits," said Dairyl Bechamel from the Center for Dairy Research.
Wedgewater's menu of indulgences include:
Fromage Facials: Renew and revitalize your skin's natural radiance with a clarifying cleanse, exfoliation and the ultimate restorative properties of your Wisconsin favorite cheese of choice. Select from our curated list of award winners that include Wisconsin originals like Upland's Pleasant Ridge Reserve, Carr Valley's Gran Canaria and Dunbarton Blue from Roelli Cheese Haus.
Salt Brine Bliss Colonic: Reboot and reset with a detoxifying cleanse using the same sodium-rich brine that nourishes the legendary rinds of Sartori's BellaVitano, a true Wisconsin icon.
Raw Milk Baths: The soothing, rich texture and natural lactic acids of milk found in Wedgewater's 4th-generation copper cheese vats will dissolve the proteins holding together dead skin cells and melt your daily stresses away.
Rind Scrubs: Awaken tired skin with the natural exfoliator that Wisconsin pioneered: the rinds from the heavily awarded hard cheeses produced at countless creameries throughout the state.
Limburger Moisturizing Mist: Repair damaged skin cells, clear sinuses, relieve allergies and reset your immune system with the antioxidant-rich properties found in the Limburger shower, a refreshing and peptide-heavy decadence first imported by the first wave of German immigrants to Wisconsin.
Gouda Wax: Whether you're looking for brow, full face, underarm, leg or Brazilian, Wedgewater wax comes exclusively from award-winning Gouda maven, Marieke Penterman.
Editor's Note: This information was intended to be an April Fool's joke.