DairyMAX teams with college athletes to promote milk's benefits
Campaign focuses on topics such as post-workout recovery with chocolate milk, heart health, cooking, and farming.
Dairy MAX has partnered with three female student athletes from different sports, universities, and backgrounds, with a focus on topics such as post-workout recovery with chocolate milk, heart health, cooking, and farming. These young women have 26.4K followers on Instagram and 127.7K followers on TikTok combined.
"They are health-conscious, making them the perfect fit to share the many nutritional and recovery benefits of dairy, but are also diverse in many ways, including gender, sport, background, and channels where they share information," Dairy Max noted in a statement. "This diversity presents more opportunities to partner with female athletes and reach other sports outside of football. Collegiate athletes are also at the perfect age to capture the attention of the Gen Z audience (ages 11-26)."