Babybel teams with actors Biggs and Mollen for plant-based cheese Valentine's promotion
The brand is launching the Babybel "First Time" Experience to support cheese-lovers who try plant-based cheese.
Babybel wants to make sure consumers' first time trying plant-based cheese is with someone "they trust," stated the company. In partnership with married couple and actors Jason Biggs and Jenny Mollen, the brand is launching the Babybel "First Time" Experience to support cheese-lovers who try plant-based cheese.
Just in time for Valentine's Day, fans can enter to win their own Babybel First Time Experience kit. Winners will receive an exclusive Babybel heart-shaped box of plant-based cheese, in addition to other first-time essentials: A set of wine glasses, cheese snacking board, two matching ultra-soft robes, and a cozy blanket.