Danone to debut Oikos ad during football’s biggest game
Advertisement airing on Feb. 12 will feature former NFL star Deion Sanders and his family and promote the healthy benefits of Greek yogurt.
Surbhi Martin, VP of Greek Yogurt & Functional Nutrition at Danone, joins Dairy Foods to talk about a special campaign Oikos is premiering at football’s biggest game that the company just announced.
Martin spent six years at PepsiCo, where she held both Global and North America strategy, commercial, and innovation roles with a focus on portfolio transformation. Earlier in her career, Martin was a management consultant at Booz & Co., worked at a marketing agency, and in the luxury jewelry sector. Martin received her MBA from the Kellogg School of Management at Northwestern University and her B.A. with highest honors from Emory University.
In this video, Martin discusses:
- What Oikos will promote during the big game, what inspired the ad, and why it selected Deion Sanders and his family to appear in the ad.
- Why Danone is premiering an ad about a healthy item when the big game is often a place to advertise non-healthy items.
- Specific benefits Oikos provides.
- What Martin has seen in terms of Greek yogurt trends and how may it change in the future?