Danone to debut Oikos ad during football’s biggest game
Advertisement airing on Feb. 12 will feature former NFL star Deion Sanders and his family and promote the healthy benefits of Greek yogurt.
Surbhi Martin, VP of Greek Yogurt & Functional Nutrition at Danone, joins Dairy Foods to talkabout a special campaign Oikos is premiering at football’s biggest game that the company just announced.
Martin spent six years at PepsiCo, where she held both Global and North America strategy, commercial, and innovation roles with a focus on portfolio transformation. Earlier in her career, Martin was a management consultant at Booz & Co., worked at a marketing agency, and in the luxury jewelry sector. Martin received her MBA from the Kellogg School of Management at Northwestern University and her B.A. with highest honors from Emory University.