Danone introduces new drinkable yogurt to promote better gut health and immunity
Available in Strawberry, Peach and Raspberry, Activia+ multi-benefit drinkable yogurt brings the “A+ Feels” with every sip.
Danone North America, White Plains, N.Y. and Boulder, Colo., announced its latest innovation hitting grocery coolers: Activia+ Multi-Benefit Probiotic Yogurt Drinks. Packed with billions of live and active probiotics that help support one’s gut health, Activia+ also is an excellent source (20% DV) of vitamins C, D and zinc to support the immune system.
The company points out that younger generations, like millennials, are looking for functional benefits in their foods. With 70% of the immune system living in the gut, it's no surprise that 77% of adults are looking to particular foods and products to help support their immune system, while 44% look to yogurt in particular.