Bomb Pop, the classic ice pop brand from Le Mars, Iowa-based Wells Enterprises Inc., teamed up with candy brand Nerds to develop the ultimate flavor mash-up: Bomb Pop Nerds. The sweet and tangy flavors of strawberry, watermelon and grape Nerds are all packed into a delicious three-flavors-in-one ice pop that treats Bomb Pop and candy fans alike to the taste of Nerds in a frozen and iconic way that only Bomb Pop can deliver, the company says.
"Just like there are multiple flavors in every Bomb Pop, each Bomb Pop fan has a multitude of diverse passions," says Ryan Roznowski, senior brand manager for the Bomb Pop brand. "We aim to celebrate that — being 'not one thing' — every time we breathe life into a new Bomb Pop. We're constantly inspired by our multidimensional fans, and that inspiration leads to magical things like our new Bomb Pop Nerds."