My/Mochi Ice Cream and its head of innovation and Michelin star chef, Cris Sanchez, are celebrating the Super Bowl and the biggest snacking day of the year at The Players Tailgate. Past, present and future NFL players and their fans will join host Guy Fieri at the big game's ultimate tailgate snackdown, Los Angeles-based My/Mochi Ice Cream said.

Described as an immersive culinary experience in itself, The Players Tailgate is catered by America's most recognizable celebrity chef, Guy Fieri. DJ Irie will be pumping the live music, and ESPN's Sage Steele will chat on the mainstage with the dozens of NFL legends and All-stars attending the tailgate, My/Mochi Ice Cream said. New to The Players Tailgate will be social media star Cindy Prado, who will be hosting and posting on social media live from The Players Tailgate.

My/Mochi Ice Cream creates a fun, portable hand-held snacking experience, with each bite-sized mochi ball containing about 100 calories while being gluten-free, free from GMO ingredients and available in a variety of flavors. Mochi lovers looking to limit their dairy consumption can also taste My/Mochi's newest treat, My/Mochi oat “milk” frozen dessert, the company said.

"There is no better snacking occasion than the Super Bowl," said Cris Sanchez, vice president of innovation for My/Mochi Ice Cream. "As a company with roots in Los Angeles for over a century and widely credited as the inventors of mochi ice cream, we're excited to be part of this fantastic event."