Noosa Yoghurt sponsoring fans' most ‘un-boring’ New Year's resolutions
The yogurt brand will award a total of $50,000 to fund five fans' boldest, most full-on resolutions.
Noosa Yoghurt, a yogurt brand of Louisville, Colo.-based Sovos Brands Inc., said it is challenging consumers to share their boldest, most “un-boring” resolutions, chase their biggest dreams and add more to their lives in 2022. As part of the Noosa New Year Un-Boring You Resolutions Contest, five lucky fans will each win $10,000 to make their most joy-fueled resolutions a reality.
To kickstart 2022, Noosa said it is reframing New Year's resolutions to focus on fulfillment instead of deprivation. Whether fans aspire to perform in a ballroom dancing competition, make a room full of people laugh or sharpen their culinary skills to cater a special occasion, Noosa wants to bring these dreams to life.