Fuel Up to Play 60 takes ‘fresh approach’ to new school year
GoNoodle partnership is also growing students’ exposure to dairy industry.
The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year, said Dairy Management Inc. (DMI), which manages the dairy checkoff. Many teachers are looking for ways to engage students through curriculum and digital learning with an emphasis on wellness for minds and bodies. To meet these needs inside and outside the classroom, Fuel Up to Play 60 — created by the dairy checkoff and National Football League (NFL) — developed an easy-to-navigate website (www.FuelUpToPlay60.com), educator dashboard and an enhanced student app.
“One of the checkoff’s key priorities is ensuring dairy products and farmers’ story are relevant with today’s younger consumers,” said Beth Engelmann, chief operations officer of DMI. “Schools remain a critical investment for driving trust and sales, but we must always be evolving our approach to drive measurable impact in the cafeteria and the classroom.”