CMAB kicks off back to school with retail milk and cereal campaign
The breakfast promotion focuses on creative uses of the classic breakfast combination as children and families return to the classroom.
The California Milk Advisory Board (CMAB) announced the launch of a consumer promotion focused on family time during breakfast, featuring Real California milk and cereal, the classic breakfast duo. The promotion is an extension of the Mornings Mean More campaign and includes recipes for fun new uses of milk and cereal, including cereal milk smoothies and lattes to fuel families before the busy school day begins, CMAB said.
The month-long back-to-school promotion runs from August to September and is designed to elevate awareness of Real California fluid milk. In-store media will be displayed in the fluid milk and cereal categories within 739 California stores, including Ralphs, Foods Co., Food 4 Less, Smart & Final, Save Mart, Lucky, Food Maxx and CVS (Southern California locations only), CMAB said.