Surbhi Martin, vice president, Greek yogurt and functional nutrition for White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, joins us for Episode 6 of the “Let’s Talk Dairy” podcast. She speaks about the company’s recent relaunch of its Oikos brand, including the vision behind the new Oikos Blended offering. She also discusses the company’s overall strategy for continuing to develop new products that meet diverse consumer needs.
In this episode, Martin speaks to:
- The Oikos rebrand.
- Danone North America’s vision for reenergizing the Greek yogurt category.
- How the company developed its new Oikos Blended product.
- Danone North America’s data-focused approach to understanding consumer needs.
- The company’s plan for continued growth.
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