My/Mochi giving away ice cream in exchange for ‘Mmm Faces’
The maker of mochi ice cream snacks is celebrating National Ice Cream Day all month.
My/Mochi Ice Cream said it is inviting ice cream lovers everywhere to show off their “Mmm Face,” that special face snackers can't help but make while My/Mochi melts their mouth's mind, in exchange for free My/Mochi ice cream and a chance to win “more mochi balls than the mouth can handle.”
My/Mochi’s “Mmm Face” campaign challenges mochi lovers to embrace the feeling of biting into My/Mochi treats and showing the world the face they make when experiencing “total, uncontrollable ecstasy.” Everyone who shows off their “Mmm Face” by sharing on their social channels will receive a free box of My/Mochi ice cream and will also be entered in a sweepstakes for the chance to win a one-year supply of My/Mochi ice cream, just in time to celebrate National Ice Cream Day on July 18, the Los Angeles-based company said.