General Mills Big G cereal and ‘got milk?’ team up for breakfast
General Mills releases special-edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk.
General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings. To celebrate the partnership, Minneapolis-based General Mills is debuting special limited-edition packaging on popular cereals featuring their beloved characters, including Buzz, Lucky, Trix Rabbit and more, donning the famous got milk? mustache.
“We believe in the power of cereal and milk to be an easy, affordable and delicious way to deliver the nutrients people need with the taste they love,” said Amy Cohn, senior nutrition manager for General Mills. “And for kids who eat cereal, 53% of their daily milk consumption comes from pouring cereal and milk together. So while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters.”