Breyers and Cinnabon collaborate on frozen dairy dessert
Breyers also added the Layered dessert line, which combines ice cream with dessert mix-ins.
Breyers, a brand of Englewood Cliffs. N.J.-based Unilever, announced a collaboration with Atlanta-based Cinnabon. The new Breyers Cinnabon bakery-inspired frozen dairy dessert features gooey cinnamon swirled throughout with a sweet-cinnamon-flavored base and mixed with dough bites, Breyers said.
"We are always exploring ways to bring our Breyers fans new and exciting innovations that remain true to our 150-plus-year brand heritage," said Russel Lilly, senior director of marketing, Unilever Ice Cream North America. "We're thrilled to partner with Cinnabon to expand our fan-favorite Cookies & Candies line with this one-of-a-kind dessert."
Breyers Cinnabon frozen dairy dessert is now available in major retail outlets nationwide and has a suggested retail price of $3.99.
Also new to the Breyers portfolio this year is the Layered dessert line. Inspired by fan-favorite desserts, the Breyers Layered dessert line combines three layers of classic Breyers flavors with real dessert mix-ins to create the ultimate dessert experience in one scoop, Breyers said. The line is available in major retail outlets nationwide and includes S'mores and limited-edition Peach Cobbler flavors.
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