Oikos features Greek god Ares in new marketing campaign
The national campaign debuts on Jan. 6 with a commercial starring Ares, who shakes things up with unconventional marketing tactics.
Oikos, a White Plains, N.Y.-based brand of Danone North America, said it is unveiling "Possibly the Best Yogurt in the World," a campaign that entertains audiences and celebrates the Greek yogurt's delicious taste and texture. In a category full of lifestyle and "bite and smile" marketing imagery, Oikos said it is going in a completely different direction: comedy.
The campaign features Ares, who quit his day job as the Greek God of War to work at Oikos Greek Yogurt. The ad was created and produced by the global agency VMLY&R and directed by Bryan Buckley, an Oscar-nominated director.