These days, terms such as keto, paleo, high-protein, plant-based, vegan — even “pegan” (paleo-plus-vegan) — describe not just diets but entire lifestyles. So you’d think that a decadent space such as the frozen dessert aisle would be a lonely patch. With everyone going free from everything, how much room could there be in the cart for ice cream and ice cream cake?

Apparently, plenty. As Christine Addington, senior dairy technical service specialist for Cargill, Minneapolis, put it, “Americans still love their frozen dairy treats.”