Consumption grew by almost 30% in the United States between 2014 and 2018.
Consumption of plant-based drinks grew by almost 30% in the United States between 2014 and 2018, from 2.8 to 3.6 liters per person, according to a new report from Bath, England-based Zenith Global. Sales reached a value of $2.3 billion in 2018.
“The main drivers behind plant-based drinks’ popularity reflect consumer concerns and perceptions about lactose intolerance, digestive benefits, health attributes, animal welfare and environmental impact,” said Jose Saiz, Zenith Global consultant.