Ingenuity Brands designs yogurt for childhood brain development
Ingenuity Brands, a San Francisco-headquartered company dedicated to food-based brain nutrition, launched Brainiac Kids, the first line of kids’ yogurts specifically targeted to help developing brains. Brainiac Kids whole-milk yogurts are enhanced with a blend of nutrients, including the omega-3s docosahexaenoic acid (DHA) and alpha-linolenic acid (ALA), as well as choline, which support childhood brain development, the company said. One 4-ounce cup of Brainiac Kids yogurt provides as much omega-3 DHA as one kid’s portion of salmon, as much omega-3 ALA as 1 cup of Brussels sprouts, and as much choline as 2 cups of broccoli. The yogurt was created with input from parents, pediatricians, nutrition scientists and neurologists. Brainiac Kids is available in Strawberry Banana, Strawberry, Mixed Berry and Cherry Vanilla flavors at H-E-B’s Central Market locations in Texas, as well as through Good Eggs, the Bay Area-based online grocery delivery service.