According to a 2017 report from global market research firm Mintel, 75% of American adults are interested in consuming more protein. But as Orlaigh Matthews, business development manager – nutritional beverages for Beloit, Wis.-based Kerry pointed out, most Americans already consume adequate amounts of protein.
Yet why should that reality stop them? If the adults in Mintel’s survey are as concerned with health and wellness as trends would indicate, they’re probably clued-in to the headlines praising protein as a nutrient with little apparent downside.