Nestlé Nesquik celebrates 70th anniversary with pop-up experience
‘Nesquik Milk Stop’ invites consumers to celebrate the flavored milk drink in an immersive event in Santa Monica, Calif.
Nestlé Nesquik, a brand of Arlington, Va.-based Nestlé USA, said it kicked off "The Nesquik Milk Stop," a week-long pop-up event at the Third Street Promenade in Santa Monica, Calif., on July 21 in celebration of its 70th anniversary.
To bring the event to life, Nesquik said it is teaming up with restaurateur and Cooking Channel's “Late Nite Eats” host, Chef Jordan Andino. Andino developed two exclusive Nesquik-based menu items, the Nesquik candied bacon milkshake and the Nesquik Berry and Banana smoothie, both of which will be served throughout the activation.
"Nesquik's rich, milky flavor is a taste that fans have loved for 70 years. I wanted to create something that not only showcases this classic taste, but brings this loyal community of fans together to experience the drink in fun, innovative ways," Andino said.
In addition to Andino's signature menu items, consumers will be able to enjoy fan favorites such as ready-to-drink flavors at Quicky’s Milk Truck. They will also be able to customize their own milk creations with a variety of exciting flavors — from crushed almonds to shaved coconut to peanut butter — to coat the rim, and indulge in tasty toppings that include orange and watermelon wedges and peanut butter and jelly, according to the brand.
Guests may engage in unique interactive elements that brings the Nesquik personality to life, too. For example, they may share photos at the Raining Milk backdrop or the Grocery Aisle wall, or zoom down the giant two-story straw slide.
NESQUIK said is staying true to its delicious roots and offering “more irresistible and great-tasting flavors than ever.” The brand has also evolved with more nutritious options such as Nesquik chocolate powder, which provides 12 essential vitamins and minerals when prepared with 1 cup of low-fat vitamin A&D milk. Additionally, Nesquik ready-to-drink products contain 8 grams of protein per 8-fluid-ounce serving, and its 14-fluid ounce Protein-Plus line is made with 23 grams of protein per bottle.
"For 70 years, families relied on the great taste of Nesquik to turn the ordinary into the extraordinary and bridge generations by bringing families together,” said Jacqueline Jimenez, Nesquik marketing manager. “Now, fans will have the rare opportunity to see our vibrant history come to life through this unique sensory experience and sample Nesquik in new customized ways that excite them for our future."
Nesquik Milk Stop opened on July 21, for a limited one week run, through July 27 at 1228 Third St. in Santa Monica. It is open from 2 p.m. to 8 p.m. Monday through Friday and from 12 p.m. to 6 p.m. Saturday and Sunday. Guests can make reservations via https://www.nesquik.com/milk-stop for expedited entry or walk in as they please. Admission is free.