True Fresh HPP and NutriFresh Services join forces for HPP tolling
The joint venture creates the largest provider of national HPP tolling, with the merger of East and West Coast capabilities.
True Fresh HPP, a Buena Park, Calif.-based food innovation solutions provider, and NutriFresh Services, which operates a high-pressure processing (HPP) and cold pressed juice manufacturing facility in Edison, N.J., said they entered into a joint partnership that doubles their capacity to service national food and beverage manufacturers with HPP tolling services originating from both coasts. By combining True Fresh’s four high-capacity Hiperbaric HPP machines with NutriFresh’s three high-powered Hiperbaric HPP machines, the merger creates the largest state-of-the-art HPP tolling enterprise in North America.
With an annual capacity of 200 million pounds, the companies said they can now leverage their bi-coastal services to better support large-volume customers, ensure greater flexibility and responsiveness, and provide lower transportation costs.
“With our expanded geographic footprint and bi-coastal capabilities, this joint venture allows us to fulfill the needs of national customers who require HPP on both coasts,” commented Guy Ironi, CEO of NutriFresh Services.
HPP is an all-natural FDA approved pasteurization process that helps food and beverage manufacturers ensure food safety and stability without the use of preservatives or heat. Instead, products are sealed in final flexible packaging and subjected to a high level of hydrostatic pressure transmitted by water. The process kills common pathogens and extends the shelf life of chilled packaged juice, fresh proteins and ready-to-eat meals for up to 10 times normal expectations, the companies noted. This allows manufacturers to supply fresh refrigerated products that are clean, wholesome, safe and long-lasting, while simultaneously increasing operational efficiencies.
“Consumers’ desire for healthier refrigerated offerings has upped the demand for HPP technology so food and beverage producers can truly call their foods ‘clean’ while maintaining the product’s taste, texture and appearance for a longer period of time,” said Alan True, founder and CEO of True Fresh HPP.