Greek yogurt-maker Chobani LLC announced a yogurt-giveaway campaign to say thanks to everyone who has supported the company over the past decade, and to welcome new fans to the Chobani family.
In its 10 years of operation, Norwich, N.Y.-based Chobani said it has made great strides in fulfilling its mission of “providing better food for all people.” Yet, approximately half of Americans have not yet tried Greek yogurt, according to 2017 household data from Ipsos. Chobani wants everyone in America to have the chance to try its yogurt.
"This way of saying thank you is something we've done since we first got started, and now we wanted to extend it to everyone in America,” said Hamdi Ulukaya, Chobani’s founder and CEO. “From the beginning, we wanted to make beautiful yogurt that's as good as what nature gives us, create it with the most amazing people, make it available to everyone, and follow the values that we all learn and live by.
“What began 10 years ago in a small factory in upstate New York has grown into something so much bigger,” he continued. “But Chobani isn't one person's work or one person's dream. It's the combination of everyone who's been a part of our journey — from our team, to our communities, to the millions of people who love our yogurt. That's why we are so excited to celebrate this milestone with as many people as possible."
From Feb. 12 through March 4, consumers may visit Chobani.com/freeyogurt to print out a coupon for a free cup of yogurt. The coupon may be used at any participating retail store during the three-week offer period, the company said, toward any single item of Chobani 5.3-ounce Greek yogurt, Flip 5.3-ounce yogurt snacks, 10-ounce drinks, or Smooth (two-pack).
No purchase is necessary to receive a free participating product, Chobani said. Quantities are limited, while supplies last. The offer is void in New Jersey and Louisiana. For additional terms and restrictions visit Chobani.com/freeyogurt.
The yogurt giveaway is part of a fully integrated national campaign Chobani is running this year in conjunction with its milestone anniversary. The national campaign will run across broadcast television, online video, online display, rich media banners, bespoke influencer care packages, shopper, paid social, organic social, a digital activation in Grand Central Terminal in New York, radio spots, and Chobani’s owned digital properties, the company said.