Once upon a time, an ice cream inclusion was a chocolate flake so tiny you had to hunt through the pint just to find it. Then Ben Cohen and Jerry Greenfield — otherwise known as Ben & Jerry — flipped the frozen dairy world on its head by parlaying a tip left on their Burlington, Vt., scoop shop’s suggestion board into the inspiration for their now-famous cookie dough ice cream. And the dairy-dessert space hasn’t been the same since.
Except, perhaps, in the sense that inclusions still are — as they always were — compelling purchase drivers for dairy fans.