Clean label can be categorized multiple ways, but in the end, it’s the ingredients and their origins that matter for labeling. Four P’s — pronunciation, production, processing and purpose — all contribute to clean-label perceptions.
Consumers want it simple, shown by the 15% of total global product launches in 2016 that were labeled “free from additives or preservatives.” Additives and preservatives don’t often meet the four P’s. For consumer-targeted products, simple ingredients such as those derived from milk provide health, function and flavor to help people thrive.