Moviegoers don’t flock to the latest installment of their favorite superhero franchise for deep musings on the human condition. By that same token, consumers don’t dive into salted-toffee truffle sundaes to jumpstart their diets. They do it because it’s fun.
But in this label-reading age, even the fun stuff gets scrutinized. So considering that nothing is more fun than the chips, chunks and salted-toffee truffles that find their way into ice cream and yogurt, it’s only natural that the clean label trend has come to the previously carefree category of inclusions and variegates.