Breyers ice cream celebrates 150 Years
Breyers, a brand of Unilever, Englewood Cliffs, N.J., celebrated its 150th birthday this year. The company celebrated with a birthday bash in Madison Square Park on June 22. It also introduced a new variety, Breyers Ice Cream Cake, as well as partnered with celebrity chef Curtis Stone and his wife, actress Lindsay Price Stone, to create recipes with Breyers all year long.
150th Birthday Party
The brand celebrated its 150th birthday in Madison Square Park on June 22 and had the opportunity to walk through a discovery tour in a life-size Breyers carton and learn about the brand's history, as well as indulge in free Breyers ice cream.
Grammy Award winning singer/songwriter and actress Kelly Rowland, GIRLS star Allison Williams and star of Jane the Virgin and Broadway's Chicago, Jaime Camil, were also on hand at the festivities.
Partnership with Curtis Stone and Lindsay Price Stone
Breyers partnered with award-winning celebrity chef Curtis Stone and his wife, actress Lindsay Price Stone, to create 12 recipes using Breyers Natural Vanilla, inspired by seasonal ingredients for every month of the year.
From January's recipe featuring Fortune Cookies and natural vanilla ice cream with mandarins and oranges to December's Spicy Hot Chocolate Floats, customers can celebrate with Breyers all year long. All of Curtis and Lindsay's 12 recipes featuring Breyers natural vanilla can be found on Breyers.com.
New Breyers Ice Cream Cake variety
To bring the party to freezers across the country, Breyers has launched a new variety — ice cream cake. The flavor features Breyers chocolate ice cream and loads of chocolate crunchies, sandwiched between Breyers natural vanilla ice cream. Breyers products are available in grocery stores nationwide for the suggested retail price of $3.99 to $5.99.