Flavored cheeses have become increasingly popular in recent years. In 2014 alone, Americans bought almost a quarter-billion pounds of flavored cheese (246 million pounds). Flavored cheeses are a $1.5 billion market, according to the Wisconsin Milk Marketing Board.
Through the first five months of 2015, the flavored cheese market continues to expand, with 4.5% growth compared to the same period a year ago in terms of pounds, and 8.3% growth in terms of dollars. This far outpaces the 0.5% growth in pounds of unflavored cheeses. For example, Chipotle flavoring alone grew by 190% in 2013.